Xiaomi Opens its First Retail Store in India

Xiaomi opens first Mi Home store in India Here’s what you can buy

Xiaomi opens first Mi Home store in India Here’s what you can buy

Over the next two years, Xiaomi expects to open a 100 such stores. Its Mi Home store will most definitely have a Xiaomi product in stock nearly all the time.

And as scheduled, the company has just inaugurated its Mi Home store in Bengaluru. It will be open for the general public on 20 May. If a particular phone or accessory is out of stock at the store, Xiaomi will immediately give the buyer a purchase code, which it calls "F Codes" that will guarantee a purchase online.

Well, the products will include a range of smartphones, LED lights, power banks, headphones, fitness bands, air purifiers as well as other ecosystem products from Xiaomi.

The company aims to reduce the distribution and intermediary costs associated with traditional retail and direct-to-retail models by opening the store in one of the biggest smartphone markets in the world. Pretty soon other home products from the company will also become available and future stores will come with an experience zone to showcase products not yet in India to gauge customer response. "We are using the lessons learnt from operating a very successful and lean online channel to offline retail via our Mi Home stores", said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

Over the last four years, Xiaomi has taken a 14 percent share in India's still-growing smartphone market. He pointed out that in China, Mi.com is the third largest e-commerce company, behind Alibaba and JD.com.

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Xiaomi today inaugurated its first retail store in India.

The Mi Home stores bear a certain resemblance to the Apple Store, with an open, minimal design, no salespeople to keep interrupting you while you browse, and all products and accessories displayed. Users can experience and purchase the latest products through these stores.

This allows Xiaomi to continue to maintain price parity between products sold across both its online and offline channels, the statement added. The company has established two assembly units via its contract manufacturing partner Foxconn, which now makes four of the most popular Xiaomi smartphones sold in India at the plants in the southern Indian state of Andhra Pradesh.

The Chinese-smartphone brand has had success selling its smartphones exclusively through online platforms, had been looking to set up its own retail stores to create an offline presence in the country.

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