Facebook promises to monitor hate and fake news on the platform

Facebook tightens rules on earning platform ad money

Facebook tightens rules on earning platform ad money

In an effort to further combat hate speech and other violations, Facebook will add 3,000 content reviewers, almost doubling its existing team, said Carolyn Everson, Facebook senior vice president for global marketing solutions.

Facebook Inc (NASDAQ:FB) is beefing up its fight against fake news and otherwise incendiary content, now enforcing a much more rigorous set of rules for publishers that want to run ads with their content.

Throughout the list of content that could render publishers ineligible for monetization, Facebook notes that the rules can apply "even if the intention is to promote awareness or education" and even if the post is "in the context of news".

The company is not only clamping down on what can be monetized, it is also doing more to keep advertisers happy, including using third-party verification to measure ad performance.

On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a United States non-profit organisation, for audience measurement services.

Facebook said it's also releasing new tools so advertisers know what publishers ran their ads. Post-campaign reporting will begin rolling out in the coming months.

"With regards to brand safety, generally, people who view content in News Feed implicitly understand that the individual posts they see are not connected to or endorsed by the other posts in their feed-from brands or anyone else", wrote Carolyn Everson, Facebook's VP Global Marketing Solutions in a blog post.

The new standards coincided with an appearance by chief operating officer Sheryl Sandberg in Germany, one of Facebook's toughest critics on hate speech and safeguarding privacy.

We want to support a diverse range of creators and publishers, which is why we've introduced a range of monetization options, including Branded Content and Instant Articles. New monetization eligibility standards make clear what is not permitted on Facebook - including clickbait and sensational content.

- Aims to be more transparent on content monetisation.

While the guidelines do not cover every scenario, they are a good indicator of what types of content are likely to generate more revenue.

The company is mainly targeting three different areas; money making posts, sensitive content and the never ending lingering trust.

To make money on Facebook in future, content creators and publishers will have to comply with its so-called community standards, which seek to ensure that content is authentic, not offensive and adheres to its guidelines.

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